Industry News, Printers News

OREO Goes Digital for the Holidays

The OREO Colorfilled campaign utilizes HP Indigo technology for personalized packaging.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

OREO, with the help of HP, is currently offering customized packaging as a gift idea. In much the same way as the “Share a Coke” campaign, dessert enthusiasts can go to the OREO website and personalize the packaging, from color schemes to design to messaging.   As part of the “OREO Colorfilled” initiative, users are given the option of designing the package in easy mode or pro mode, with the latter providing more options. The product features two distinct designs from New York-based artists Ti...

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